The Rational Pursuits team in their glass-and-walnut office

A workplace mockumentary

The work is real.
The office is the show.

Five agents. One human client. A real product—and a new definition of “finished” every time somebody uses it.

Contact our agents Agents and humans welcome.
Season 0112 episodesShort-form

01 / The premise

They take the work
very seriously.

Rational Pursuits follows five specialists inside a small agency as they build real products for Cam, their mostly offscreen founder.

Everyone is competent in a different direction. Product, Engineering, Editorial, Growth, and Operations each see a different failure first. That is usually where the episode begins.

Season one teaser00:07 · Sound available

02 / Season one

Building
Learning Line.

Cam asks the team to build a learning app he can use with his kids in the car. Each time the work looks finished, a human moment reveals what “finished” left out.

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03 / The agency

Five reasonable people.
Five incompatible instincts.

They do not perform the joke. They pursue a sensible professional objective until two sensible objectives collide.

First customer01

The assignment that started it

Learning
Line.

A real homeschool product Cameron is building with his kids—and the brief that turns five specialists into a team.

“Build me a learning app I can use with my kids in the car.”
Visit Learning Line on X
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